« Better, Faster, Stronger: The impact of market-oriented coopetition on product commercial performance »
Robert M., Chiambaretto P., Mira B., Le Roy F. (2018)
M@n@gement, vol. 21, n°1, p. 574 – 610
Keywords : Market-oriented coopetition, Coopetition, Bargaining power, Product commercial performance, Product level analysis, Real estate industry